I believe that effective marketing doesn't cost you money - it makes you money. If you have invested in marketing strategies that didn't work well in the past - it's because they were flawed - plain and simple. It might have been a lack of commitment - the mailing list - the design - but obviously something went horribly wrong and you cannot afford to keep repeating that mistake.Don't waste your money by sending out inferior marketing pieces. You'll pay the same price for printing and postage and receive unsatisfactory results.
DIRECT MAIL
I'll work with you and help you locate the right mailing lists, suggest ways to improve your database, explain bulk mailing practices, review your planned promotions and suggest alternate printed materials or procedures that may work even better. Designing effective marketing pieces is a collaborative effort between the designer and business owner. You have a great business - we just need to let more people know about it.
I'll take your vague ideas and transform them into promotional pieces that will get people in your door and get your phone to ring. Think of me as not only your designer - but your marketing partner. I'm not going to just throw your text and graphics all over the page and call it good enough. I will strive to truly understand your customers and their unique purchasing habits - I want to know your business, almost as good as you do - and work with you to create the best possible marketing campaign possible. I have definite opinions on what I think will work and I'll be happy to share them with you. If I have a problem with the direction your project is going I'm going to let you know about it. And I'll expect you to do the same. We're in this together - we both have a stake in this thing. I want your promotion to succeed just as much as you do - because successful promotions create happy clients - and happy clients become lifelong customers.
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